“If Macy’s ultimately maintains this store-within-a-store past holiday shopping timing, there will need to be a big-picture vision for the future of this partnership,” Minkow says. Melissa Minkow, director of retail strategy at ecommerce technology vendor CI&T, says the Macy’s and Toys R Us partnership “strategically leverages consumers’ desires for experiential in-store retail,” but is skeptical about whether it will produce long-term results. According to Digital Commerce 360 data, sales for the 50 toy and hobby e-retailers ranked in the 2022 Digital Commerce 3 rose 19.3% in 2021, compared with 15.7% for the whole Top 1000. It’s also diving deeper into an online category that grew a bit faster last year than overall ecommerce. What’s the long-term vision?īy working with Toys R Us, Macy’s is betting its toy selection will bring shoppers into stores. Macy’s makes the same toy selection available at /toysrus. When shoppers go to a product detail page on and click “Buy Now,” the site redirects them to purchase from . Macy’s also owns the Bloomingdale’s department store chain and the Bluemercury cosmetics brand. Macy’s, with 511 locations, is the largest retail brand owned by Macy’s Inc.
Rethinking the Rules of Customer Engagement: Personalized, Proactive, Purposeful The Holidays Unwrapped: Global Shopper Insights & Predictions Walmart’s last-minute holiday strategies for the ecommerce marketplace seller! B2B Weekly Infographic: Distributor sales in 2022Īccelerating B2B Ecommerce in Manufacturing
0 kommentar(er)
